The House On Mango Street - 1290 Words

Some think of intuition as a mystical power, others think it is just lucky guesswork; either way, intuition tells the brain what it needs to know before our conscious catches up. Each generalization contains different factors, leaving the choice of what factors to leave in and which to leave out. Causing a difficult confrontation of what to believe and what to forget. In Sandra Cisneros’ novel, The House on Mango Street, the universal process of rapid cognition inherently affects stereotyping and discrimination perpetuating gender and racial inequality. Humans obtain the ability to quickly read facial expressions and generalize personality traits. This is commonly known as intuition; the results of unconscious thinking, allowing for the†¦show more content†¦These outsiders â€Å"come into [the] neighborhood scared. They think we’re dangerous†¦ [and] will attack them with shiny knives† (Cisneros 28). Without any supporting evidence for their prejudices, the outsiders assume those living within the Hispanic community are bad and violent people. The residents are judged based solely on their ethnicity, which comes from the outsiders pre determined intuitive thinking. CONCLUSION SENTENCE AND LEADING TO NEXT PARAGRAPH Just as intuition creates negative stereotypes for minority races, it also creates superior generalizations for caucasian people. To prove this, Gladwell discussed the 29th president of the United States, Warren Harding. People looked at Warren Harding and judged him based on his handsome appeara nce. Because of his good looks and tall stature, Harding was unwarrantably thought of as a man of courage, intelligence, and integrity. His looks halted people from going below his veneer appearance. (Gladwell) Most of our generalizations are based from prejudice and discrimination. We have to be able to know when we should trust our rapid cognition and when we need to reassess after it has led us astray. Implicit Association Test: showing how we make connections much more quickly between pairs of ideas that we are familiar too rather than those that are unfamiliar (Gladwell). LEAD IN FOR NEXT PARAGRAPH Despite theShow MoreRelatedThe House On Mango Street861 Words   |  4 Pages The House on Mango Street The House on Mango Street,written by Sandra Cisneros, deals with a mexican girl named Esperanza, who grows up and dreams big in Chicago. Cisneros uses imagery, theme, and symbols to describe many things from Esperanza s perspective. Imagery is used to describe items and people in a meaningful way. Cisneros uses various themes to show various ideas and beliefs. The symbols used describe objects and figures to portray ideas on a deeper level. Cisneros employs unique literaryRead MoreThe House On Mango Street1802 Words   |  8 Pagesovercoming them. In The House on Mango Street the main character Esperanza is the one that narrates the story, she explains what it is like to live on Mango Street. She shows the readers that living on Mango Street is perceived as a terrible area, if one were looking from the outside in. But those that live there feel that they live in fair living conditions. The fact is most of the people who live on Mango Street don t know what it s like to live outsid e of mango street. In the story, they showRead MoreThe House On Mango Street2609 Words   |  11 Pagesin Harper Lee’s To Kill a Mockingbird and Esperanza in Sandra Cisneros’ The House on Mango Street experience the ideological maturity toward womanhood while encountering problems most do not face until adulthood. Living in conservative Alabama where racial tension is high, Scout must learn to be compassionate when her father Atticus Finch defends African-American Tom Robinson against a white woman. Growing up on Mango Street, an impoverished neighborhood of Chicago, Esperanza faces being a poor, coloredRead MoreHouse on Mango Street1087 Words   |  5 Pageschose a path of life. In â€Å"The House on Mango Street†, Esperanza is forced to think about leaving Mango Street in the future, because she is surrounded by women who are pushing her to become an adult.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first example is Cathy, who knows all the dangers of Mango Street. â€Å"She lives upstairs, over there, next door to Joe the baby – grabber. Keep away from him, she says. He is full of danger.† (Cisneros 12). Cathy tells her what to avoid on Mango Street, and about the people on it. AndRead MoreThe House on Mango Street600 Words   |  3 PagesThe short story by Sandra Cisneros revolves truly around the tittle â€Å"The House on Mango Street† and how her family moved from places to places to get there. The recollection of the street names her family lived on and how every time they moved â€Å"there’d be one more of us† added to the authors focus of emphasizing how important the word â€Å"home† meant to her throughout the story. The family of six included Mama, Papa, brothers Carlos and Kiki, and sister Nenny. According to the author’s memory, sheRead MoreThe House on Mango Street1062 Words   |  5 PagesThe House on Mango Street Esperanza saw self definition as a struggle, the struggle for self-definition is a common theme, and in The House on Mango Street, Esperanza’s struggle to define herself underscores her every action and encounter. Esperanza must define herself both as a woman and as an artist and her perception of her identity changes over the course of the book. Esperanza portrayed a vivid picture to the audience of her surroundings, the people she encountered, and her interpretationRead MoreThe House On Mango Street1992 Words   |  8 Pagesare both there to show us who we are. The House on Mango Street is about a girl named Esperanza, and she is trying to find her place on mango street, and her place in life. Her life is impacted, in good ways and bad, by every person that she meets. We follow her, her family, her friends, and others in her journey of living on mango street, and experience her growing, developing, and experiencing the life made for her. In the book The House on Mango Stree t by Sandra Cisneros, we see a constant tensionRead More The House On MAngo Street953 Words   |  4 Pagesold people are constantly forming the essentials that affect their self-awareness through their daily activities. Forming one’s identity is an ongoing process, because every person in the world can change people one way or another. In The House on Mango Street, the experiences young Esperanza faced day to day develop her true individuality. Young people are easily persuaded and if someone so desired, they could mold them into the person they want. Commonly, young children develop their identityRead MoreThe House on Mango Street1195 Words   |  5 Pagesgovernments, individuals, and communities would be radically transformed. While this is a beautiful image, communities will never fully reach this aspiration. Sandra Cisneros shows the positive and negative effect of community on human growth in The House on Mango Street when Esperanza subconsciously reads the four skinny trees as a stand-in for herself. The layer of concrete surrounding the roots of the trees is a metaphor for the barrier between Esperanza’s success and her community. These four skinny treesRead MoreThe House On Mango Street Essay2466 Words   |  10 Pagesreminding me that: â€Å"We can’t understand you in English.† Through this tug-of-war, between both cultures expectations of who I was to be/become, there was a desperate need to find my own identity, away from either culture. Sandra Cisneros’, The House on Mango Street, documents the need and struggle to find one’s own identity, through the narrator Esperanza’s experiences growing-up in a predominately Latino community in Chicago. Throughout the book Esperanza tries to understand the many different factors

Management and Xerox - 1154 Words

As far as companies go, you won’t find many listed in the dictionary as a verb, an accomplishment of which Xerox is very dignified. Xerox is best known for its photographic, photocopying, printing machinery, and computer and peripheral equipment manufacturing. Though Xerox has been struggling in the business game as a result of restructuring disasters and difficulties, CEO Anne Mulcahy is doing her utmost best to see that Xerox make the transition from previously defunct to future dominant and global leader in the electronic printing media industry. The Bangkok Post relates what helped her critical success factors was vision. She committed her vision of the company s future to paper: not with a traditional vision statement, but with a†¦show more content†¦The strategies I would suggest to Xerox and that of differentiation, cost leadership and focus. Differentiation is a type of competitive strategy with which Xerox seeks to distinguish its products and services from that of competitors. Secondly, cost leadership is a type of competitive strategy with which the organization aggressively seeks efficient facilities, cuts costs, and employs tight cost controls to be more efficient than competitors. Finally, the focus strategy is a type of strategy that emphasizes concentration on a specific regional market or buyer group. With either one or a combination of these strategies, Xerox will be able to stay ahead of its’ competitors and be sure of financial success and prosperity in the competitive market. While looking at the growth of Xerox, its international outlook is important on Xerox’s part because it always them to anchor on an international level and they can be firmly able to take charge as a global empire, brand and company in the printing world because it has the resources to do so due to the potential of business in that particular country. To implement strategies on an international level, managers need to adopt a global mind-set and be aware of varying implementation issues. Flexibility and openness emerge as mandatory leadership skills. StructuralShow MoreRelatedHistory Of Xeroxs Quality Management Strategy Implemented By Kearns The Former Ceo Of Xerox1418 Words   |  6 PagesIn this argument I will exhibit information pertaining to the history of Xerox. The environmental issues which challenged the organization, and how the organization overcame those issues. I will also argue that the quality management strategy implemented by Kearns the former CEO of Xerox is also applicable to other organizations. Critical information will also be conveyed on the Xerox organization subsequent condition to the resignation of Kearns. Augmenting further, an illustrative situation willRead MoreXerox And Xerox s Strategy1542 Words   |  7 PagesXerox Fuji Xerox are Leading Document Management Processing Company selling Xerographic products and providing services like Managed Print Services, Business Processing System etc. Xerox was founded in 1906 in Rochester, New York and Fuji Xerox was formed as a Joint Venture between Xerox and Fuji Photo film in 1962. Xerox in partnership with Fuji Xerox is currently the market leader in providing Managed Print Service. The above image shows comparison between Xerox and other players in theRead MoreThe Key Concepts Of Quality Improvement1614 Words   |  7 Pagesdesigning system and process changes that lead to improve operation and sustainable quality of organization culture. When new design and procedure are introduced, the change management priority is to transit employees to new state. To developing culture of quality, the quality management plan is the key feature of change management that needs to inform structure as a specific wide-rang of leaderships in organization to support transformation change and achieve quality outcome. At this point, DawsoneraRead MoreXerox Case Study1268 Words   |  6 PagesCASE STUDY Xerox Corporation Question 1 Outline the management control system at Xerox. What are the key elements that make the system work? During 1970s, the management system of the company was rigid and accuracy was emphasized, which compromised the management control quality and also lead to unnecessary bureaucracies. In addition, customers’ satisfactions were also neglected due to the bureaucracy occurred. Then, the company’s targets were set unrealistically by the numbers people i.e.Read MoreDiversity Management System Essay1260 Words   |  6 Pagesimportant to learn how to interact and grow with one another. In order for this to take place in the workplace, establishing a strong diversity management program is essential to the success of any organization. One company in particular that has created and implemented an effective diversity management system is Xerox Corporation. Over the year Xerox has been recognized for their valued diversity program. Mulcahy stated,Im convinced diversity is a key to success. Experience tells us that theRead MoreXerox Co. Diversity1509 Words   |  7 PagesCASE 2 - XEROX QUESTION 1 How would Xerox define diversity? How has its definition changed over the years? In business , diversity has seen action in the managing of human resource as essential capital in fostering businesses at a global scale . Diversity is also seen as a concept where differences can be a powerful resource . Based on the Case facts, Xerox value diversity as the most priceless resource to drive the company towards achieving its goals. According to Xerox Chairman amp; former CEORead MoreXerox Is A Leading Business Process Outsourcing1068 Words   |  5 PagesFrame: Overview Xerox is a leading business process outsourcing and document management technology and services firm operating out of 180 countries around the world. In 2014, Xerox reported year end revenues of $19,540 million, down 2.3% from 2013, and a net profit of $969 million, up 17.7% from 2013. Xerox’s operations are broken down in to several main segments: Business Process Outsourcing (BPO): Xerox business process outsourcing services provide support functions such as customer care, transactionRead MoreXerox Financial Fraud Case Analysis Essay1620 Words   |  7 PagesFinancial Research – The Xerox 1 Financial Research Xerox Financial Fraud Case Analysis This paper was prepared for Auditing Procedures Financial Research – The Xerox Abstract On April 8th, 2002, the Xerox Corporation (Xerox) announced its willingness to accept the U.S. Securities and Exchange Commission (SEC) to reach a settlement with the conditions. Thereafter, its financial fraud became surfaced. On June 28th, Xerox Corporation in accordance with the requirements of the settlementRead MoreStrategic Alliances: An Explicit and Implicit Understanding of the Formation of the Fuji Xerox Joint Venture1484 Words   |  6 Pagesformation of the XEROX-FUJI-XEROX joint venture Establishment of Fuji Xerox: Fuji Xerox was the result of a joint venture between the American company Xerox and the Japanese company Fuji. It is considered the most successful joint venture in history between an American and a Japanese company. It was established in 1962 based on 50:50 partnerships with Rank Xerox, which later became part of Xerox Corporation in 1997. Although it was formed to facilitate distribution of Rank Xerox products by actingRead MoreXerox Corp Case 4.5588 Words   |  3 PagesXerox Corp, Case 4.5 1. Comparing HP’s products to Xerox’s, one can observe that HP offered a wide variety and range of products whereas Xerox provided more depth with regards to print and copy merchandise. While comparing financial ratios of the two companies for the year 2000, the following ratios clearly stood out: HP had a return on equity of 0.23, while Xerox’s return on equity was -.09. A negative return on equity would be extremely alarming. HP’s profit margin was .08 while Xerox’s was -

Note Guidelines Rise to Power Hitler Free Essays

Hitler and Nazi Germany Origins and Rise of Hitler- Note Guidelines Use pages 63-72 in â€Å"Authoritarian and Single Party States† by Waller and Todd to make notes using the following headings: How did the political circumstances of Germany after 1918 contribute to the rise of Nazism? The new government set up after the abdication of the Kaiser †¢Ã¢â‚¬Å"Stab in the back’ theory †¢Disappointment at Peace settlement †¢Proportional Representation †¢Constitution- especially Article 48 Challenges to the New Government †¢Spartacus League- left wing challenge †¢Reaction of the conservatives to the new government †¢Kapp Putsch and ‘White Terror. ’ Munich Putsch What part was played by economic conditions of 1919-29 period? †¢Reparations †¢Passive Resistance †¢Hyperinflation †¢New currency and Dawes Plan †¢Problems in agriculture in 1920s †¢Wall Street Crash- effect on Germany How did the Nazi party d evelop between 1919 and 1929? †¢Formation of NSDAP †¢Role of Hitler †¢Formation of the SA †¢Munich Putsch- its impact on Germany and on the Nazi Party †¢Change in party tactics- Fuhreprinzip †¢Formation of the SS †¢Reaction to the Young Plan †¢Support for the Nazis in 1928 (before the Great Depression) How far did the circumstances of 1929-33 open the way for Hitler’s rise to power? Impact of Great Depression- unemployment figures †¢Response of Muller’s Government †¢Nazi messages †¢Changes in chancellors between 1930-33 †¢Increasing divisions among political parties †¢Nazi gains in the Reichstag in 1930 †¢Hitler’s challenge to Hindenburg in the presidential election †¢Nazi gains in the Reichstag in 1932 –July and November †¢Increased support for the Communist Party (KPD) †¢Failure of von Papen’s Chancellorship †¢Failure of von Schleicher’s Chancellorshi p †¢Reason why Hindenburg decided to appoint Hitler as Chancellor †¢Reichstag Fire †¢Emergency Decree †¢March 1933 election †¢Ceremony at Potsdam †¢Enabling Law †¢Gleichschaltung How to cite Note Guidelines Rise to Power Hitler, Essay examples

Transportation and Distribution Management for Nestle Corporation

Question: Discuss about the Transportation and Distribution Management for Nestle Corporation. Answer: Introduction Transport and distribution are defined as the movement of goods (raw and finished), people and animals from one place to another using mode of transport such as rail, road, air, water, pipeline, cable, and space. Transportation and distribution involve the management of people, infrastructure, operations/ logistics and vehicles (Nestle Company, 2016). Logistics, as a superset of transportation, is defined as the art and science of obtaining raw materials, production and distribution of products and materials at the right time, using proper methods, and in proper qualities and quantities. With the industrial context, transport and distribution refer to delivery of materials and products to businesses, consumers, and government officers. Transporting and distribution entail coordination of trained workers, distribution management, and warehousing. This paper will examine how effective is transportation and distribution management is in fulfilling the company's goals: A case of Nestle C orporation (Nestle Company, 2016). Key Information on Nestle Corporation Nestle is a globally known Nutrition, Health, and Wellness company. Nestle Company established in 1866 in Switzerland has expanded into global markets such as the United States, Canada, and the United Kingdom. The company's mission is as simple as, "Good Food, Good Life"; Nestle offers its consumers with nutritious choices, best tastes in a variety of beverage and food categories (Nestle Company, 2016). Some of the well-known brands by Nestle are chocolate, confectionery, coffee, beverages, frozen desserts, ice creams, meals, and Nestle Purina PetCare and Nestle Waters. In 2015, Nestl's annual profit was 9.066 billion which showed a decline from 14.456 was in 2014 (Nestle Company, 2016). In 2013, Nestle was voted among the top ten most recognized and admired corporations within the cultural category. The company has always strived to improve the lives of its customer by providing health and nutritious solutions during the entire period of their lives. Nestle helps customers by caring for them and their families. The company's goal is to support people in leading healthier lives. The company's core values have been formed on respect: Respect for the customers, for the future generation, for the environment and the culture and global diversity. However, Nestle faces fierce competition from Danone, Cadbury, Mondelez International, Inc., and Mars, Inc (Nestle Company, 2016). Incoterms Selection Considerations: Effectiveness of Transport Capability of Nestle On a daily basis, Nestle transports over 140,000 tons of products to the consumer markets from over 1600 warehouses globally (Nestle Company, 2016). The transport and distribution of the company's products are majorly done through a partnership with the third-party logistic service providers who travel approximately 270 times around the world on a daily basis (Nestle Company, 2016). The products are mainly transported from the factories to the distribution centres and lastly to end users (Ballou, 2013). Through the logistic service providers, Nestle can evaluate its environmental performance and improve its network's efficiency by reducing fuel consumption, mileage, and emissions of greenhouse gas, congestion, and noise. Nestl's Transport and Distribution Approach The company's transport and distribution approach are based on environmental sustainability. The approach focuses on: Optimization of the distributions routes and networks planning in all operations; Exploring opportunities for improving its transportation options by switching to other transport modes and identifying less harmful fuels; and Expanding the drivers' training to handle both environmental and safety issues efficiently (Ballou, 2013). Moreover, as one way of optimizing the company's performance, the transport and logistic manager focuses on the reduction of empty transportation journeys, increase vehicle utilization, and reviewing the strategic distribution network from time to time. For its fleet operations, optimizing the route planning is an ongoing process (McKinnon, 2015). The company is moving from the traditional mode of transports like road transport to short-sea freight or rail. Likewise switching fossil fuels to trucks using natural gasses with the focus on reducing the environmental effect resulting from transportation. In the warehouses, Nestle in concentrating on reducing its energy consumption as well as switching to alternative renewable energy. Lastly, the company is investing in new transportation and distribution technologies that offer innovativeness in efficiency and environmental improvements (Bookbinder, 2013). Through the collaboration with its customers and suppliers, the company has identified opportunities on how to co-operate and avoid empty trucks on transit after goods and products have been delivered (Emmett, 2012). For example, one truck has been assigned to collect raw materials from Craigavon and Dungannon in North Ireland and deliver them to the factory located in Wisbech in Cambridgeshire. The same vehicle collects finished products from the factory and takes them to the distribution centers in Warwickshire (Hams Hall). Conversely, before leaving the distribution centers, the vehicle is loaded with products to be delivered to homes and offices. The entire process is used to ensure that the journeys are efficient, and the capacity of the trucks have been maximized (Frazelle, 2012). Incoterms used by Nestle Corporation The Nestle Corporation uses the Free Onboard Vessel to transit its products to respective destinations. According to the International Chamber of Commerce (ICC), FOB is defined as Free Onboard Vessel is sort of a hybrid, where the seller is obligated to bring the goods all the way to the port, clear the goods for export, AND see that they are loaded onto the ship nominated by the buyer. Once the goods clear the railing of the vessel the buyer assumes the risk. FOB is often followed by the named loading port thus: FOB Long Beach, meaning the seller delivers the goods, pays the port fees, and sees the goods loaded onto the ship docked (in this case) at the port of Long Beach. Nestle delivers its products to be cleared for transportation or export, the products are then loaded to the vessel chosen by the buyer. Once the products have been loaded to the means of transport, all the risks and costs are transferred to the buyer. Carrier Selection Consideration The selection of the carrier used in the transportation of Nestle products is based on three main factors namely: Reduction of greenhouse emissions Cost reduction; and Increasing efficiency The importance of these factors in selecting an appropriate carrier is as discussed below. Modal shifts The company is focused on establishing the most sustainable modes of transport that reduce gas emissions. Nestle is shifting from long distance transportation via roads into using sea and rails where possible. The modal shift helps in cutting costs, avoiding traffic congestions, reducing greenhouse gas (GHG) emissions and increasing efficiency ( Lowe Pidgeon, 2015). Through the project known as the EU Marco Polo project, Nestle looks forward to shifting over 360,000 tons of water, cereal products, and petcare from road to rail transportation by the year 2016. The modal shift is likely to withdraw approximately 5000 trucks per annum by taking advantage of the rail systems between France, Italy, U.S, Slovakia and Germany. If the strategy is effectively executed, the company will save up to 2.8 million over the next three years (Nestle Company, 2016), (Poirier, 2016). The latest transportation project to be launched is known as the Green Alpes which has enabled the distribution of Nestle raw materials and products between France and Italy via train. Through the partnership with the local train companies, the CPW Italy, NPPIT and Nestle Water France, approximately 2800 trucks would be off the road by the end of 201. The project would ensure that GHG emissions are reduced by 2.3 million per year while saving of 750,000 per annum (Keller, 2013). The Nestle Water relies on rail network for efficient transportation of its products over long distances. In 2014, 30% of the total Nestle transportation was through the rail system, which includes 43% transportation of water products in the United Kingdom, and 33% in Italy (Nestle Company, 2016). After the shifting into rail transport system from road transport, the efficiency of the distribution system has improved by 10% while the GHG emission has been reduced by 23% (Nestle Company, 2016). In Japan, Nestle has partnered with the logistics and shippers services providers to facilitate the shifting into the rail transport. The organization started to use rail transport system in its outbound logistic since 2010. The modal shifting was implemented on a full scale in 2011 (Richards Grinsted, 2013). Fleet Vehicles Currently, Nestle has around 2000 fleet of trucks that distribute and deliver pizza and ice creams to the customers. Several technological options are used in the freezer cabinets. The newer trucks have eutectic freezer plates which cool down overnight when the trucks are stationed at the distribution centers. Telematics like GPS systems has been rolled-out on the trucks to reduce the vehicles' idling time. Nestle has managed to reduce the trucks' idling time by 32% of the last two years. Leading to saving at least 250,000 gallons of fuel (Nestle Company, 2016). The company has also maintained the expansion of its environmental and safety efficiency programs for its drivers (Rushton Croucher, 2012). Use of alternative fuels As part of efforts of reducing the emission of GHG emissions, the company has continuously explored other viable means of obtaining and using environment- friendly fuels. For example: The Nestl's water segment in North America is currently using 28 trucks which are powered using gas. There is an ongoing plan to increase the number of propane-propelled trucks to at least 200 by the end of 2016 (Bing, 2011). In Italy, Nestle Waters have agreed with its carriers to invest in 15 trucks that use liquefied natural gas in transporting the products by the company; and The same segment in Thailand has invested in a project to increase the number of trucks that use natural gas from 4 to 50 by the end of 2016 (Richards, 2014). Carrier Relationship Management Optimizing utilization of vehicle capacity Empty delivery vehicles or those carrying limited loads are costly and inefficient. The company always make an effort to utilize the vehicles' capacity. Although the maximum load carried by a container or truck at any given time is limited by maximum volume or weight, even a single percent of load maximization help in reducing the transportation and distribution cost by approximately US $5 million and 29,000 tons of Carbon dioxide emission per annum (Nestle Company, 2016), (McKinnon, 2015). The approach on "no vehicle leaves empty is one way of reducing environmental pollution from the transportation process. The transportation and distribution management have continually optimized route and loads planning as well as combining both the inbound and outbound trucks in maximizing backhauling. The company also works with its partners such as retailers, manufacturers, and suppliers to share transportation facilities where necessary (Emmett, 2013). A pilot test conducted in 2014 showed that the company had several opportunities of improving the utilization of the available transportation capacity. Nestle is rolling out a standardized monitoring system that would help in tracking how effective are the vehicles being utilized by the end of the year 2016 (Poirier, 2016). Cutting cost and environmental pollution by eliminating empty trucks Nestle cooperate with its customers and suppliers on the effective utilization of the delivery vehicles. The approach helps in ensuring that the trucks do not travel empty after delivering the products (Emmett, 2012). The effective installation of transport control centres offers the visibility of identifying the transportation circuits to avoid traveling of empty trucks after products have been utilized. The circuits have been installed globally to maximize truck and container utilization (Ballou, 2013). Distribution networks In 2015, Nestle redesigned 10 of its distribution channels globally as a way of improving transport and distribution efficiency. For example, in the Middle East the company has combined export/ import warehouses, the distribution centres and the packaging and raw materials into one (Nestle Company, 2016). The approach is to ensure that the empty trips have been reduced, and transportation has been synergized. The redesigning on transportation networks is likely to reduce the emission of carbon dioxide by 2000 tons annually. In Italy, the company merged two of its distribution centers into one to significantly reduce its distribution costs and avoid unnecessary routines. The initiative is aimed at reducing carbon emission by approximately 1400 tons per year (Nestle Company, 2016). Conversely, in China, the distance covered during the distribution of Nestle water has been reduced by 32% (i.e. 303 km down from 447 km) between 2010 and 2014. Nestle aims at further reducing the distance to 250 km in the next four years (Keller, 2013). Optimization of route planning The biggest fleet owned by Nestle is located in the United States. The company transports and distributes water and frozen products directly to homes, offices and stores. The direct store delivery services for ice cream and pizza in the U.S. has been revised for the purpose of optimization. The approach is focused on identifying new routing and distributing concepts, saving the fuel consumed by 3.7 million litres per annum and optimization of the delivery distance (Christopher, 2011). Conclusion As stated in the paper, transport and distribution refer to delivery of materials and products to businesses, consumers, and government officers. Transporting and distribution entail coordination of trained workers, distribution management, and warehousing. It is a system that involves several stakeholders such as planners, transport managers, trained employees, and carriers among others. The transportation and distribution system used by the Nestle Corporation as proved to be as efficient and effective as possible (Nestle Company, About Us, 2016). Nestle has invested in several projects and programs in the attempt to improve the standards of its transport system by reducing the operating costs, reduction of carbon dioxide emission and increase efficiency (Nestle Company, Transport and distribution, 2016). To improve the effectiveness of its transportation and distribution systems, Nestle has taken the following initiatives; first, optimized the utilization of vehicle capacity, other, cut on its cost and environmental pollution by eliminating empty trucks, Third, improved on its distribution networks, and Last, it has optimized on its route planning. References Lowe, D., Pidgeon, C. (2015). Lowe's Transport Manager's and Operator's Handbook. New Delhi: Kogan Page. Ballou, R. H. (2013). Basic Business Logistics: Transportation, Materials Management, Physical Distribution. New York: Prentice Hall College. Bing, J. C. (2011). Transportation and Distribution Management Theory and Practice . China: China Logistic Publishing House. Bookbinder, J. H. (2013). Handbook of Global Logistics: Transportation in International Supply Chains. New York: Springer-Verlag . Christopher, P. M. (2011). Logistics and Supply Chain Management . New Jersey: Financial Times/ Prentice Hall. Emmett, S. (2012). Excellence in Warehouse Management: How to Minimize Costs and Maximise Value. New York: John Wiley Sons. Frazelle, E. H. (2012). World-Class Warehousing and Material Handling (Logistics Management Library). New York: McGraw-Hill Education. Keller, S. B. (2013). The Definitive Guide to Warehousing: Managing the Storage and Handling of Materials and Products in the Supply Chain. London: Pearson Education. Mangan, J., Lalwani , C. (2011). Global Logistics and Supply. New York: John Wiley Sons. McKinnon, P. A. (2015). Green Logistics: Improving the Environmental Sustainability of Logistics. London, UK: Kogan Page. Nestle Company. (2016). About Us. Retrieved from Nestle UK Ireland: https://www.nestle.co.uk/aboutus Nestle Company. (2016). Transport and distribution. Chicago. Retrieved from https://www.nestle.com/csv/environmental-sustainability/product-life-cycle/transport Poirier, C. C. (2016). sing Models to Improve the Supply Chain. Chicago: CRC Press. Richards, G. (2014). Warehouse Management: A Complete Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse. New Delhi, India: Kogan Page. Richards, G., Grinsted, S. (2013). The Logistics and Supply Chain Toolkit: Over 90 Tools for Transport, Warehousing and Inventory Management. London, UK: Kogan Page. Rushton, A., Croucher, P. (2012). The Handbook of Logistics and Distribution Management. London, United Kingdom: Kogan Page.

What is popular culture Persuasive Essay Example For Students

What is popular culture? Persuasive Essay Popular culture this way is the (authentic) culture of the people, such us folk culture. But also creates problems. Who qualifies for inclusion in the category the people and it evades the commercial nature of much of the resources from which the culture is made. (Storey, 1998, p. 8) A fifth definition of popular culture, is one which draws on the political analysis of the Italian Marxist Antonio Gramsci , issue the term hegemony to refer to the way in which dominant groups in society, through a process of intellectual and moral leadership seek to win the consent of the subordinate groups in society. We will write a custom essay on What is popular culture? Persuasive specifically for you for only $16.38 $13.9/page Order now The balance between the incorporation, higher groups in our society which force the subordinate groups and the resistance of the last, is popular culture. This works in what Gramsci calls compromise equilibrium. As Bannet explains:the field of popular culture is structured by the attempt of ruling class to win hegemony and by forms of opposition to the endeavour. In neo-Gramscian theory, there is one more approach of popular culture, which suggests that theory of popular culture is contested site for political constructions of the people and their relation to the power bloc'. The people are explained as a variety of social groups from various classes, which are distinguished by the economically and politically powerful groups. Because this is to make popular culture sound too much political we can consider Fiskes argument that popular culture is what people make from the products of the culture industries. (Storey, 1998, p. 11-12) A sixth definition of popular culture is post-modern culture, which no longer recognizes the distinction between high culture and popular culture. For some, this provides a reason to celebrate the end of the elite view built on arbitrary distinctions of culture (high culture as trashy and worthless). In this respect all cultures are equally worth. For others, it is a reason to despair at the final victor of commerce over culture, as authentic culture becomes co modified and commercialized. Popular culture is connected to urbanization and industrialization. Its connected to a capitalist market economy and involved a separation between the classes based on economies (who controls the culture industries and who gives them the economic power). Popular culture is hard to pine down or define. When we talk about popular culture, what we are defining is in relation to mass culture, working class culture, folk culture etc. popular culture should be considered as part of culture in general, and it should not be looked upon as inferior.

freudian slips essays

freudian slips essays Some would argue that all slips of the tongue are Freudian slips. Indeed Freud and his avid following of psychoanalysts would insist that all slips of the tongue reveal the presence of suppressed impulses or intentions. However, much evidence has been found to refute this psychoanalytical view; and it can be convincingly asserted that all slips of the tongue are not Freudian, and that there are other cognitive reasons to explain these verbal slips. In Dr. Freud's own words, "a suppression of a previous intention to say something is the indispensable condition for the occurrence of slips of the tongue" ( ). He would argue that slips of the tongue were never accidents, that they always revealed some underlying unconscious or repressed need or impulse. For instance, Freud once set up the scenario of a professor of anatomy who was lecturing on the female genitalia and was heard to declare "In the case of the female genitals, in spite of many temptations (Versuchungen)- I beg your pardon, experiments (Versuche)" ( ). Freud's theory suggests that this professor's slip of the tongue arouse because of some suppressed impulse or intention on the part of the professor. In Freud's mind, this verbal slip could not have been accidental or based on any explanation other than the "indispensable condition" of suppression he had proposed. Furthermore, Freud and his psychoanalysts would assert that this suppression of intent or impulse, which they made the cornerstone of all slips of the tongue, could operate at three different levels. On one level the suppression could be conscious and deliberate, on another the suppression can be identified afterward by the person who made the slip but was not intended beforehand, and at the deepest level the person absolutely denies the suppression. For Freudians, it really doesn't matter what level the person who has made a slip of the tongue is operating at. For them "in all cas ...

Cultural Interactions Essay Example | Topics and Well Written Essays - 1000 words

Cultural Interactions - Essay Example This is not like most of the music around today, except perhaps in churches, but some gospel music has similar single voice to the chants, along with a chorus in the background which can echo the main voice. Most popular music has multiple kinds of instrumental accompaniment, and so it sounds completely different, with a lot of additional material beyond the main melody lines. The use of Latin recalls a long history of religious faith, and this reminds me of the musical â€Å"Evita† where at least one song has sections of Latin and this draws a parallel with the virgin Mary. The portrayal of the human figure in the Early Classical period (480 BCE) is rather stiff and lifeless. The male nudes, for examples, just appear as if they are stuck on to a fixed and flat background, and they are only intended to be viewed from the front. In the High Classical period (450-430 BCE) statues are made with the weight shifted to give the figure an impression of moving in one or other direction in space. There is also a striving after the perfect human body shape, and that is why so many sculptures are made of fine physical specimens of me, like warriors and athletes. In the Late Classical period (430-323 BCE) curves and sensuality are emphasized more, and there is also a focus on women as well as men. It is surprising how modern the people look, and this is partly because of the realism of the sculptures, and partly because modern ideas of male beauty have not changed very much: muscles are still fashionable and regarded as beautiful in men. The women look different fr om our ideal of supermodels, since they are heavier and have elaborate plaited hairstyles but they are still attractive, and indeed look much healthier than modern ideals of female beauty. Plato’s allegory of the cave is quite complex because it gives both a visual image and a verbal argument to illustrate deep concepts about how people come to know about

Why were coffee houses so popular in the late seventeeth century and Essay

Why were coffee houses so popular in the late seventeeth century and early eighteenth century in london - Essay Example Coffee first became popular in the Ottoman Empire during the sixteenth century, and in one report, we find the well-known Ottoman chronicler  Ibrahim Pecevi  chronicling the opening of the first coffeehouses in the Ottoman Empire (in Istanbul) in the sixteenth century. Here he states, â€Å"Until the year 962 [1555], in the High, God-Guarded city of Constantinople, as well as in Ottoman lands generally, coffee and coffee-houses did not exist. About that year, a fellow called Hakam from Aleppo and a wag called Shams from Damascus came to the city; they each opened a large shop in the district called Tahtakale, and began to purvey coffee† (cited in Bernard, 1989, 132). It was in the 17th century that coffee  spread to  Europe  from the  Ottoman Empire (via Hungary), and soon coffeehouses became a part of the popular western culture (Wild, 2005). English coffeehouses first came into existence during the mid-seventeenth century when in  Oxford  in 1652 in a buildin g that is now better known as "The Grand Cafe" (ibid). Pasqua Rosee, who was a  servant in the service of a merchant named Daniel Edwards, opened the first coffeehouse in  London  in 1652, in St Michael's Alley in Cornhill, and soon they became extremely popular as social meeting places, and by 1675 England had more than 3,000 coffeehouses (Weinberg, and Bealer, 2002, 152). Discussion English coffee houses: The  English  coffeehouses,  during the early modernism of the 17th and 18th centuries, are often referred to as public social houses where the people from different social walks of life, would gather for drinking the new beverage while socially interacting. These coffeehouses also served chocolate and tea along with coffee, and these places soon acquired a very distinct character that distinguished it from another popular establishment of the era, the taverns. The taverns were legally obliged to keep provisions for drinks, food, and lodging for the passing traveller; and formed centres of hard drinking and gambling. Coffeehouses, served non-alcoholic drinks allow any form of gambling and alcohol consumption, and were known as ‘genteel’ places for sober social interactions, unlike other public social houses of that time (Hewitt, 1872). Cowan in his book describes a typical 17th-18th century English coffeehouse as "places where people gathered to drink coffee, learn the news of the day, and perhaps to meet with other local residents and discuss matters of mutual concern† (Cowan, 2005, 79). Right from the time of initiation, the English coffeehouses formed a dominion for intellectual gatherings, while political groups also frequented the various English coffeehouses for conducting meetings (ibid). There a diverse range of patrons that were seen in the English coffeehouses, and represented a wide range of the divergent English social classes, and there was a sense of equality amongst these customers where one could freely take pa rt in any ongoing conversation irrespective of one’s social rank or political beliefs. Topics deliberated on in these coffeehouses were mainly related to philosophical debates, politics, society gossip, current events,  and natural sciences. It is often for this reason that the 17th and 18th century English coffeehouses were referred by the historians to be the epicentres of the Enlightenment era that brought in cultural and intellectual reawakening, widely seen at this time (Cowan, 2005). English coffeehous

Human postural Sway Essay Example | Topics and Well Written Essays - 2500 words

Human postural Sway - Essay Example In this paper we present the observation where 10 healthy subjects of mean age 25 are examined to find out a relationship between postural sway during quite-stance and perturbation with and without muscle fatigue. We also observe the effect of vision on postural sway on both normal and fatigued conditions. Human control of upright body posture involves inputs from several senses (visual, vestibular, proprioceptive, somatosensory) and their central interactions. Multiple sensory systems of human body are involved in tandem for controlling quite standing. Studies show that there is an indirect and presumably cognitive relationship between visual effects on posture control and their intersensory interactions (BLMLEA. et al, 2006). During quite stance position, center of mass (COM) is stabilized over base of support by using low level muscular movements and body sways around the point of support like an inverted pendulum (Johansson R, Magnusson M, Akesson M. 1988). This led to the hypothesis of inverted pendulum. Any defect, alteration or malfunctioning of the sensory or motor components increases body sway and hence increases the muscle activity to maintain postural equilibrium (Dietz V. 1992). Minor perturbations occurring during normal stance can be counteracted by the regulation of ankle muscles (Schieppati M et al, 1994 and McClenaghan BA et al 1996). Muscle fatigue is a complex phenomenon that has been defined as a reduction in the force-generating capacity of muscles, regardless of the task performed (Bigland-Ritchie B, Woods JJ.1984). Though, how fatigues affect the postural control system is not clear there are several fatigue related mechanisms involved at different levels of the nervous system that could affect the regulation of these small forces. Muscle fatigue causes failure of transmission of neural signals and disables the muscles to respond to the neural currents (Bigland-Ritchie B, Woods JJ.1984). Muscle fatigue also alters the basic functioning of complete nervous system and causes failure of motoneurons excitement. Effects of a muscle fatigue on human postural sway can be studied by inducing momentary fatigue by physical exertion. Studies show a mild difference in effects of a fatigue on sway with and without vision (Lepers R. and Nardone A. et al). To examine the effects of a fatigue on human postural control, in this experiment muscle fatigue is induced in ankle

Chemistry and Computers Essay Example for Free

Chemistry and Computers Essay But often the device simply acts as the electronic equivalent of an on-off switch. When on, it completes a circuit and lets current flow; when off, it breaks the electrical path. †¢ lone transistors suck- strength in numbers †¢ Transistors are possible because the semiconductors they’re built from—elements like silicon and germanium—have one strange and very useful property: They carry electricity better than insulators, such as glass, but not as well as conductors—aluminum for example. Scientists can push a semiconductor’s conductivity one way or the other by doping—adding small amounts of impurities. (Arsenic and boron are two of the commonly used elements. ) â€Å"When you dope silicon you make it act differently,† says Shahidi. â€Å"It can act like an insulator or as a metal. † Doping specific areas of a semiconductor in different ways is what creates a transistor enables its switching action. †¢ Experts have been working for many years to understand how to work with electronic material produced on an increasingly small scale. In the emerging field of nano-science and nano-technologies it is important for scientists to be able to control the structure and bonding of molecules that are used in creating small scale electronic components for products such as computers. Scientists have succeeded in imaging and forming a unique bond between a single gold atom and a single organic molecule called a pentacene. They managed to bind the atom to the pentacene and take images of rearrangements of the electrons participating in the formation of the chemical bond.

Sports In The Law :: essays research papers

May 6, 2001 -- He was surrounded by his teammates, but yet Larry Johnson felt alone. Not part of the group. Not part of the struggle to advance deeper into the playoffs. And now, with the season over and done with, Johnson is extremely worried that he may never be a part of it ever again. "Man, I just don't know," Johnson said yesterday on his way out the door of Purchase College. Johnson's career might be finished. He missed the final six games of the regular season and the entire five-game playoff series loss to the Raptors. The only way Johnson was able to dull the pain in his back was with medication, which he stopped taking during the season because he feared possible side effects would be damaging to his health later in life. Next week, Johnson says he will meet with doctors to discuss his options. There is a real chance he will be forced to retire at the age of 32. "Having the ability to play? I'm concerned about it all," Johnson admitted. "This was the playoffs, and I didn't play one minute." In his 10th NBA season and completing his fifth with the Knicks, Johnson averaged a career-low 9.9 points a game, shot a career-worst .411 and played in only 65 games. He continued to operate out of position as an undersized power forward and despite his diminished production, his big-shot potential was missed by the Knicks in their playoff ouster at the hands of the Raptors. "I'm really worried about LJ," said Kurt Thomas, who filled in admirably for Johnson. "Obviously Larry's health is a huge issue," added Jeff Van Gundy. "Larry over time has really meant a lot to this team. I'm just hopeful he's able to resume his career and be healthy, but for me to guess about that would be irresponsible. We have to wait and see and let time take its natural course.

Analytical Essay About the Little Mermaid and the Wild Swans

The Affection of Vanity; behind the scenes of â€Å"The Little Mermaid† and â€Å"The Wild Swans† I believe that the stories †The Little Mermaid† and †The Wild Swans† are fundamentally about vanity and the craving for self-satisfaction by main characters in each story. Hans Christian Andersen was born on the 2nd of April, 1805, in the city of Odense outside of Copenhagen in Denmark. He was a Danish author who wrote lyrical poems, fairy tales and novels. He was known as H. C. Andersen throughout the world since he preferred using his first two initials instead of signing his whole name.He succeeded in writing over 200 fairy tales and 1000 poems during his lifetime and his stories and poetry have been translated into more than 150 languages inspiring different plays, ballets and movies. H. C Andersen passed away on the 4th of August 1875. People still, even after H. C Andersen’s death, reminisce about how he lit up the world with his amusing children’s stories and unbelievable fairy tales, such as for example â€Å"The Little Mermaid† and â€Å"The Wild Swans. The main character’s choices in each story is an action of vanity and these are the ideas from which my essay will emanate and give me the possibility of laying the fundamental proofs of my thesis statement by indicating the patterns of vanity throughout both stories. â€Å"The Little Mermaid â€Å" is generally about a young mermaid whose dearest wish is to become a human being so she could fall in love above the waters with a prince. She is even willing to precede her identity as a mermaid and leave her life and her family behind, at the darkest bottoms of the ocean for the sake of turning this dream into reality. The Wild Swans† is on the other hand a story about the sacrifice which one princess makes in the hope of rescuing her eleven brothers who have been cast under a spell. These two stories do not differ so much from each oth er since the main character in â€Å"The Little Mermaid† is willing to give up her life and make bodily sacrifices for the sake of love, while the princess in â€Å"The Little Swans† believes that she is able to save her brothers by making bodily sacrifices as well and all of this for the sake of her own love, believing they are able make it on their own by their abilities.Vanity is the excessive reliance on one’s ability to impress others, either by looks or abilities. According to many, vanity is a bad characteristic and can be related to egotism and arrogance. Vanity is often portrayed as a peacock in the artistic world, except for in the Bible, where it is represented by the Whore of Babylon according to The Free Encyclopedia. (Section: The symbolism of vanity. http://en. wikipedia. org/wiki/Vanity). Vanity falls together with arrogance and presumption into the context of pride as one of the seven deadly sins.There are different references to this theory in the Bible where the classical example for this sin is shown in the story of the Tower of Babel which can be found in Genesis 11:5-8 in The Holy Bible. The characters in â€Å"The Little Mermaid† have in general been self-centered throughout the whole fairytale by questioning their abilities of beauty and possibilities. They have kept on battling the chase of beauty by trying to glamourize themselves. The biggest factor which leads me into making these kinds of assumptions about the Mer-people was the fact that their will to be different was far more important than showing compassion for each other.Evidence can be found in on page 136 of the booklet where H. C. Andersen is describing the Mer-King’s mother as an old and typical posh lady which has settled in the big palace and adapted her way of living to the needs provided by the services of the house. Andersen has also given her the characteristics of believing that she is far better than the rest of the inhabitants of the sea and to prove it she is described wearing twelve oysters on her tail, while the rest of the mermaids in the ocean are only allowed to wear six.I believe that this is what influences the little mermaid into committing these superficial decisions such as wanting to live on land because of love, later on throughout the story by being influenced by factors of her surroundings such as for an example, her home. The palace where the Mer-Kings family lives has walls out of coral, high pointed windows of amber, and roofs made out of mussel-shells which are described as glittering pearls. This is what causes the little mermaid to feel eccentric and full of herself by believing that no one is as good as her since no one has a house as beautiful as hers.This is a psychological remark of the mind of the mermaid, since she is affected by the environment around her she is bound into developing as a person thinking that she deserves nothing but the best. This behavior is obviously caused by the fact that she is described as the most beautiful child out the 6 children and as the loveliest one. When living in such an environment as the little mermaid is she is clearly affected by the fact of living in a place as gorgeous as the palace is. Their home is described as the most beautiful building at the bottom of the sea.I think that the house was a compensation for the loss of the Mer-kings wife since he made it this big and remarkable. This story has its resemblance to the story of the Taj Mahal, when the Sultan built the building in honor of his late wife. Since her father had been a widower for many years and the little mermaid had no mother-figure to look up to and to rely on, so her grandmother had to take that role upon herself and raise the little mermaid and her 5 sisters. It is noticeable throughout the whole story how the little mermaid’s affection for her grandmother is absurd since she constantly asks for the tales off the world above waters.The grandmot her is her only source of knowledge of the upper world and she is always asking her about the land above and how it is like. The little mermaid had a special love for dry land and could not wait to turn fifteen since that was the age when a mermaid was considered mature enough to rise to the surface of the world above. By having such a classy grandmother and by growing up at a home such as the palace, H. C Andersen had no choice but to create the character the little mermaid as rather a alone child and very â€Å"high-thinking† of herself.This high standard of life and the high expectations of life drove the little mermaid into believing that she was able to do impossible things, such as start a life on dry land and being able to win over the prince’s heart by getting him to love her more than he loved his mother and father. The little mermaid’s voice is mentioned multiple times as an unbelievably beautiful voice throughout the story. She thinks of her voice as the best attribute. Another evidence of the mermaid’s high expectations of herself and her demeaning look upon the mermaid people is shown on page 145 of the booklet, where it says: â€Å"†¦.She wished that she were one of them. Their world seemed to her much larger than that of the Mer-people. † I interpreted this as meaning that she once again doubted her place in life and felt as she deserved more than just being an imprisoned of the ocean. Her hopes for her abilities of becoming something better were once again showing her own lust of the affection for the bigger world. She believed, she wanted and she felt as she deserved something better than the life she had below the surface and was ashore that she could change it on her own.The little mermaid is once again showing signs of vanity by craving self-satisfaction which is in this case the love and life above waters. She was willing risking her own life for the sake of getting an immortal soul so she could live in happiness for the rest of her life by proving to the prince that she was more deserving of his love than his parents were. It is clearly stated in the story, on page 149, that she is determined to go to the enchantress whom she has feared so much before for the slightly chance of making her dream come true.Even though the path to the enchantress was dangerous and frightening, she was still confident enough to rely on her abilities of surviving the horrible way to the witch in the hope of finding a way to spend her life with prince. One of the obstacles on the path were the whirlpools which the little mermaid was bold enough to believe that she could survive, the description of this horrible obstacle can be found on page 149 as well, â€Å"†¦ she had to traverse an extent of bare grey send till she reached the whirlpool, whose waters were eddying and whizzing like millwheels, tearing everything they could seize along with them into the abyss below. This proves the trust whi ch the little mermaid had in herself by being able to get to the enchantress on her own. Even though few mermaids had made it through to the witch, the little mermaid forced herself into believing that she could make it. Not once did she stop to think if the prince would return her love with blessings of his own, she just assumed that he was going to love her as much as she loved him. That she was beautiful enough for to make him fall in love with her.The theme of vanity within the story â€Å"The Little Mermaid† is greatly focused on the abilities of the little mermaid, if she is bold enough to endure the pains for which she has to go through in the hope of being loved by the prince. Her plan was to find a way of spending the rest of her life on dry land with the prince and this is what caused her to go to the enchantress looking for answers. She hoped that the enchantress of the sea would have a way of letting her spend her life above waters, which proved to be right.The wi tch had a potion which would enable the little mermaid to grow legs and to be able to walk but she warned her that the transformation would be very painful. The witch described it as â€Å"letting a knife cut through your body†. On page 151 the enchantress is telling the little mermaid that it will even hurt when walking, the description of this so called â€Å"lucrative† solution was described as; â€Å"†¦it will seem to hurt you as though you were walking on the sharp edges of swords, and your blood will flow†. Even when being warned, the little mermaid did not get scared of the fact that she had o endure such pain. She would not abandon her dreams. The witch mentioned as well that if she does not succeed in making the prince fall in love with her, the little mermaid would be turned into foam and vanish. When the witch mentioned a repayment for the potion, the little mermaid became stunned. She then bared the thought of asking what the enchantress wanted from her. â€Å"Thou hast the sweetest voice of all the dwellers in the sea, and thou thinkest by its means to charm the prince, this voice, however, I demand recompense. The best thing thou possesses I require in exchange for my magic drink. The little mermaid agreed to these demands and proved that she still believed that she was beautiful enough to charm the prince even without her wonderful voice. This is the mental affection of vanity, the little mermaid was still bold enough to believe that her beauty and body would make the prince fall in love with her. This turned out to be true, since she amazed the prince with her wonderful eyes. The evidence of this is on page 155, â€Å"If I were obliged to choose, I should prefer thee, my silent foundling, with the speaking eyes. This was what the prince told the little mermaid after she glanced upon him with her beautiful eyes. While the prince was enchanted by the little mermaid’s eyes he was indirectly strengthening her bad characteristic by making her believe that she was pretty enough and able to make him fall in love with her, even though she was not able to speak. The little mermaid did unfortunately not succeed into being loved by the prince, since he married another princess from another kingdom. The little mermaid had to face the destiny from which the enchantress warned her about.The enchantress told the little mermaid that if she did not achieve to be loved by the prince, she would turn into foam and die. Since this unavoidable outcome was destine to occur, the little mermaid got a visit from a transparent figure, probably an angle. It appeared in front of her and told her that the blessing of an immortal soul was not necessary to obtain from the love of the prince but from the suffering of a soul and the acutance of their good deeds. The moment right before the little mermaid was about to die, her sisters swam up to the surface to tell her that there was a way to become a mermaid again and su rvive.They went to the enchantress and she told them that the only way of saving the little mermaid, was if she stabbed the prince right in the heart and waited for his red blood to touch her feet and as repayment of for the enchantress answer the sisters had to cut off all of their hair. The little mermaid refused to do so because she loved the prince far more than she loved herself and would not let him die instead of her. She waited for the sun to rise, for it was when the first rays of light would hit her that she would die. So, the little mermaid sacrificed allot with in the hope of achieving her biggest dream.She managed to fulfill half of it by being able to live a life on land, but she failed to make the prince fall in love with her. She was able to suffer through everything for the sake of love and with the help of vanity. Vanity is referred to as something negative but the choices she made due to this sin, resulted into benefiting her in the end since she changed her desti ny. â€Å"The Wild Swans† had a similar beginning as the story â€Å"The Little Mermaid†, since they both explained which types of characters we were being introduced to. The Wild Swans† expressed right at the beginning of the story that both Elise and her eleven brothers were far different from the other people and citizens of their kingdom. H. C Andersen had done a great job of getting this point across by describing that the eleven brothers went to school with stars on their breasts and swords on their sides. Feeling pride while they wrote on golden tables with diamond pens and could read fluently. By letting the elven brothers differ from the â€Å"regular folk† H. C Andersen created barriers between the different characteristics associated with this situation.By showing them acknowledgment you are proving to the princes that they are better than others. I think that this is the concept that H. C. Andersen wanted to convey. This incident is related to â€Å"The Little Mermaid† where the principals of the scenario are identical. The grandmother had put 12 oysters on her tail to show status and differ from the rest while the eleven brothers are distinguished by their star, sword, golden tables and diamond pens. Elise is separated from the people in a different way, H.C Andersen did this by letting her have a picture-book which was worth as much as half the kingdom. By letting a child have an expensive possession like this for her pleasure of playing with it, one is clearly marking the fact that she is something special and I think that by this cause that H. C. Andersen, as in the â€Å"The Little Mermaid† did not have another choice than to give Elise and her brothers the flaw of vanity. While letting them believe that they are far more different than the rest of the citizens with their possessions they are mad e into believing that they are of a bigger mportance. One thing which shows the affection of Elise’s beauty is seen page 14 of the booklet with â€Å"The Wild Swans† story, where she asks the roses; â€Å"Who is more beautiful than you? † and receiving the answer; â€Å"Elise†. This evidence is showing Elise’s obsession for her beauty by going around asking these questions. One similar scenario can be found as well on page 14 of the booklet where she asks the hymn-book; â€Å"Who is more pious than thou? † and receiving the same answer back as before; â€Å"Elise†. While the same problem is repeating itself throughout H.C Andersen’s stories we can draw the similarities between the little mermaid and Elise. The little mermaid was betrayed into a sort of vanity where she was blinded for all the possible outcomes except for when it came to the love of the prince. While the little mermaid was seeking around getting approval of her beauty by singing with her beautiful voice, or succeeding in making persons fall in love with her she could strengthen the fact that she was beautiful while Elise on the other side is striving for the acknowledgment for her beauty by being more direct and asking things and people about her appearance.Something that is noticeable throughout this story is that it is very religiously affected and implied to influence someone on spiritual level by repeatedly referring to the powers of God, and that the good inside of someone can overtake the evil. Since H. C Andersen was a very religious man who had a strong belief in Christianity it was not so surprising to find these kinds of references to the holy powers above us but the thing which did make me think was that the fairytale of the little mermaid had no religious or faithful statements throughout the story.The only explanation I can have for this is because the Mer-people were not humans and could not possess a soul, but after the little mermaid became a human and was about to die, the transparent figure appeared itself in front of her and e xplained that the soul of a human and a mermaid were not dependent on if they had legs or fish fins, it was dependent on the good deeds preformed during a lifetime and the suffering experience for a loved one. , but there was still no mentioning of God nor heaven as in this story.Elise decided as the story went on to search for her brothers which her evil step-mother had casted a spell on and turned them into eleven swans. The obstacles which Elise had to go through resemblance the obstacles which the little mermaid had to go through for the sake of reaching the enchantress house. The little mermaid had a more selfish cause for going through these big obstacles such as the whirlpool. She did it just to get an answer to how she would be able to fulfill her dream, while Elise went through the darkness of the woods and being sent out into the world all alone.The cause of her searching for her brothers and enabling herself to surviving these obstacles was the fact that she was searching for her eleven lost swan brothers. She was risking her own life for the benefit of her brothers while the little mermaid risked hers for her own good. They both believed that their own abilities were enough to survive and take them self’s through these horrible obstacles when being driven by love. To express Elise’s beauty H. C Andersen has let the animals in the woods show it symbolically by letting the sunbeams play upon her and make a golden veil.The birds preached as well on Elise’s shoulders. These moments just strengthen her both spiritually and in the belief of that she could make it by her own. Andersen has described her moments as that God would never forsake her. I think that H. C. Andersen focused on writing about God and because of this resulted into making this story a little more believable since a human being often turns to God in though times. It says on page number 17 of the booklet; â€Å"†¦that she saw the Angel of God looking down upon her with gentle aspect, and a thousand little cherubs all around him. I assume that by this sentence it is described that Elise is meant to get some faithful guidance and as a sign to show her that God is on her side. By this it is meant that she should be strengthen and believe more in herself since she has the help of God on her side. This scenario may refer to the similarities of the little mermaid where she got a visit from a translucent figure, probably an angle. Even though this scenario occurs at a different place in each story I am still assure that it has some resemblance to one and each other.When Elise finally meets her brothers they start to talk, she is informed that they need to allocate to another site in two days, because they are not allowed to be in this side of the world for more than eleven days a year. So, they start to discuss what to do since Elise does not want to leave them and her brothers want to bring her with them. We can see on page 21, the sign of van ity, when her eldest brother is in a discussion concerning the topic of carrying Elise on their wing by their own strength. â€Å"My arm I strong enough to bear thee though the forest; shall we not have sufficient strength in our wings to transport thee over he sea? † This is referred to in the belief of that the eldest brother is strong enough to carry her by his shear strength and ability. Elise risked as well her brothers’ lives for her own satisfaction by agreeing to let them fly her over the open ocean for two days, when she knew the that the consequences would be big. The little mermaid experienced the same things as Elise even though sometimes throughout the story the actions taken by Elise were the opposite behavior of the little mermaid. The different choices resulted into experiencing different kinds of pain.Elise had to go through a lot of mental problems in the story by being told in one of her dreams that to save her brothers she needed to pick sting-needl es by hand and trample on nettles with her bare feet to get the yearn from which she was going to weave eleven shirts for each brother. But from the moment of when Elise begun her work till the day she finished it, she was not allowed to speak, not even a word. If so much as a syllable came out of her moth daggers would fall right through the hearts of her brothers.So Elise had to give up her voice, the same sacrifice the little mermaid had to give up and they both did it for the sake of love. These actions which were taken resulted into each character reaching self-satisfaction by the help of vanity throughout the story and the pattern of vanity can be clearly shown throughout both stories. When the stories are analytically picked apart it is easier to notice these kinds of causes, which are common in H. C Andersons writing, since he involves Christianity and God into his work.He wrote much about the different sins which fall into the category of â€Å"religious writing† alo ng with his talk about the church and life beyond death. Analyzing the writing of H. C Andersen based on these two stories I can claim that his personal background had a huge impact on the outcome of these stories and that his affection of religion resulted into the affection of vanity in each main character. Sources: Andersen, H. C â€Å"The Little Mermaid† (Hempstead: Purnell 1977) Andersen, H. C â€Å"The Wild Swans† (Hempstead: Purnell 1977) http://en. wikipedia. org/wiki/Vanity The Bible

The Effects of Neuromarketing in Consumer Behavior

Neuromarketing helps many companies and academics to understand how the neurons in our brains behave in such a way that stimulates and influences our desire to consume products from a particular brand. The purpose of my research was to find out what influences my buying decisions referencing the book Buy-ology by Martin Lindstrom, which talks a about a Neuromarketing study that used 2,000 volunteers from around the world and related to the concepts learned in Consumer Behavior class. A personal consumption Journal is an excellent source of information that describes in detail my personal consumption experiences helping me to be more attentive of my consumer habits when marketers try to influence my judgment towards a product. The journal of Stephen J Gould states that â€Å"introspection involves the provision of verbal data about one’s own experiences that are consciously available only to oneself†. The data I collected with my journal was important and useful because it gave me the opportunity to compare the findings of Lindstrom with my personal experiences as an active consumer of a capitalist society. The journal was a challenging task for me because it took me a long time to be adapted to maintain up to date the log, eventually it became a routine. My consumer journal revealed that I was constantly seduced by companies to buy more products of their brand using my sensory receptors to attract my attention. An example was Victoria secret, my favorite lingerie and beauty store that seduce me to enter the store with an appealing smell and a mannequin wearing beautiful lingerie. Once you walk into the store there is a feeling of privacy and comfort. A quote from my Journal says â€Å"the lovely smell and texture of the Victoria secret cream increase my desire to come back and buy more products†. I immediately related my experience with the concept learned in class about sensation which is the instant reaction of the sensory organs to a stimulus. Companies try to create unique scents for their products in order to remain in the mind of the shoppers. One example is the Johnson and Johnson’s baby cream that just by a quick smell of the product; you will be immediately transported to your childhood memories. Lindstrom states that these kinds of associations are why companies use the mell of vanilla which is found in breast milk. An experiment carried out by a clothing store revealed that when the vanilla scents were sprayed across the women’s department, sales of the female merchandising increase in high numbers. Today companies are more frequently adopting the Sensory branding because if the consumer perceives a enjoyable scent with an attractive and seductive product, we are more likely to remember the product making it easy to the company to stay in your subconscious. Many companies around the world are using Neuromarketing to meet success in launching their new product. One example is Christian Dior, which scanned its new perfume J’adore to a series of FMRI studies to determine its ad placements in the market. As a result, they gathered a great success in selling their perfume J’adore and coincidentally having me as one of their loyal consumer. Neuroscience is so powerful that can even determine by brain scans how much a consumer is willing to pay for a good or service. Lindstrom conducted a series of studies on how a consumer perceives prices and if it had an influence on the decision of buying the product. He says â€Å"When subjects view luxury products such as Louis Vuitton and Gucci being sold at full price, both the nucleus accumbens and the anterior cingulated light up, showing the pleasure of anticipatory reward mixed with the conflict about buying such an expensive doodad. But when consumers are shown the same products at a significant discount, the â€Å"conflict† signal decreases as the reward activation simultaneously goes up† (Lindstrom, 2008, 197). In my log, I wrote my experience when buying a dress for a special dinner I had in October. I went to the Guess store to try to find the perfect outfit for my special occasion, all the merchandise I liked was at retail price so I decided to go to Macys and look in the guess section for my surprise the dress I wanted in guess was priced at 25% off at Macys. In my mind the price of the dress persuade me to buy the item thinking that I was getting a good deal. The study of Lindstrom and my personal experience was a clearly example of reference prices which is the price a consumer utilize as a source for comparison in judging another price. Lindstrom recalls an interesting study in his book performed by researches from Stanford University and the California Institute of Technology in which they asked twenty volunteers to position their pleasure and delight of different priced wines under an FMRI. The trap was that two of the wines were presented twice, one with a high price and the other with a low price. The findings of the researches state â€Å"When the expensive wine was presented, there was a flurry of activity in subjects’ medial orbitofrontal cortices, where they perceive pleasantness-indicating that the higher price of a product enhances our enjoyment of it†. In my opinion, the use an expensive product makes us feel pleased because in our minds we relate quality with expensive prices which is not always true. In Colombia the prices of low quality clothing are very high compared with the income of the population. Every time I go back home I complain about the market and their prices, entrepreneurs tend to take advantage of the people by buying merchandise at a low price in the U. S and china and selling in Colombia for five times the wholesale price. I understand that is a business and profit need to be made but an extremely high price in products limits the consumer capacity to consume. The book Buy-ology by Martin Lindstrom explains how his recent research in Neuroscience reveals revolutionary concepts about how people are influence by various advertisements strategies. Lindstrom through a detail study of the brain evaluates the effectiveness of the subconscious ads and is able to determine that they are actually more effective than the traditional advertisement logos. In his book he explains the effectiveness of subliminal advertisement campaigns and depicts real life scenarios of the marketing world. Lindstrom in his three year study, with a cost of seven million, engaged some of the top Neuroscientists – Dr Gemma Calvert current chair in applied Neuroimaging at the University of Warwick, England and founder of Neurosense in Oxford was in charge of overseeing the research team for this study. One of the conducted case studies was to discover if subliminal messages would produce cravings similar to the ones generated by the traditional logos. They picked the tobacco industry for this experiment since it is one of the industries which have been forced to adopt new marketing strategies due to the global tobacco advertisement ban effort. Tobacco companies such as Marlboro and Camel have implemented subliminal messages in response to this ban which have now, after this research, proven to be more effective. Lindstrom writes â€Å" More fascinating still, when Dr Calvert compared the brains’ responses to the two different types of images, she found even more activity in the reward and craving centers when ubjects viewed the subliminal images than when they viewed the overt images. In other words, the logo-free images associated with cigarettes, like Ferrari and the sunset, triggered more cravings among smokers than the logos or images of the cigarette pack themselves† ( Lindstrom, 2008,84). Formula one being one of the top most watched sports in the world created an association between the competing teams and tob acco brands. Prior to the tobacco bans Formula one teams’ were sponsored primarily by cigarette companies such as Marlboro, Camel, Lucky Brand, etc and their logos were decaled all over the cars. For all those who were acquainted with the sport, this long-lasting relationship between teams and tobacco brands created an association in people’s perceptions that still exist today even when the tobacco logos have been removed form the cars. A clear example of this is Ferrari with Marlboro, their cars, drivers and mechanics jumpsuits are red just like the Marlboro original brand logo, but more interesting that this long lasting partnership with Phillip Morris was the barcode logo that they had been using up until the beginning of this year, which according to the experts, resembles the bottom of a Marlboro cigarette pack. John Britton, a Fellow of the Royal College of Physicians and director of its tobacco advisory group, states, â€Å"according to the Times: â€Å"The bar code looks like the bottom half of a packet of Marlboro cigarettes. I was stunned when I saw it. This is pushing at the limits. If you look at how the bar code has evolved over the last four years, it looks like creeping branding. † (Pitpass. com). As being a Formula One fan myself, I experienced similar results to those conducted by Lindstrom. In my Journal, I noticed that my friends and I were always purchasing Marlboro cigarettes after watching a race. Unconsciously, I was having a desire to smoke without having being exposed to a Marlboro logo but instead having watched a red Ferrari car race around a circuit for two hours. This indicates that Marlboro has used subliminal message campaigns effectively through their partners creating a greater desire in consumers to purchase their product. This notion contradicts some of the findings of the effectiveness of subliminal persuasion in the book Consumer behavior (chapter 6). The book consumer behavior says â€Å"There is no evidence that subliminal advertising persuades people to buy goods and services. A comprehensive review of the literature indicates that subliminal perception has no effects on attitudes toward products and consumption behavior and that most of its effects were discovered in highly artificial situations†. In my research, I learned a lot about the mirror neurons which are accountable for why we imitate other individual’s behavior. The mirror neurons are responsible for when we try to lower our voices when someone is whispering. In terms of consumer behavior we can relate this concept to when we go to the mall and see a mannequin with an amazing dress with the matching shoes and purse that make her look elegant and slim. The consumer immediately buys the dress thinking that we as consumers are going to look the same if we acquiring the style and image that the store wants to sell us. In my journal, I found many scenarios where the mirror neurons influenced my rational thinking and caused me to unconsciously purchase what the store was displaying. In my visit to Hollister, one of the top 10 US clothing brands, I saw a female model at the entrance of the store wearing ultra casual red sweeter that immediately caught my attention because the color was perfect for the Christmas season, which then lead me to go inside the store to purchase the sweeter. The mirror neurons triggered my desire to buy the cool-looking sweeter I saw at Hollister. In conclusion, I was overwhelmed by the responsibility that our neurons and subconscious plays in our consumer behavior and how we attach to certain brands. In my opinion, Neuromarketing will soon be an essential source of information for marketers in terms of predicting the future of a new product in the market. The book Buy-ology explains the latest findings involving brains scans and successfully related to sales and purchases. Overall, Buy-ology gave me the opportunity to compare the statements of the book consumer behavior with the findings of Lindstrom and Dr. Calvert. After the consumer behavior class, I have come to acknowledge my consumer habits and be aware of the marketing strategies that influence my decision-making process.

The eNotes Blog Seven Poetic Presidents

Seven Poetic Presidents Its voting time! In the spirit of the culmination of the presidential election tomorrow, below is a list that highlights historic presidents more poetic attributes. Ever wondered whose poetry Thomas Jefferson cozied up with? Or which past president favored the eccentric Welsh poet Dylan Thomas? Read on to find out George Washington and Phillis Wheatley He was the first president of the United State, she was the first African-American woman to publish a collection of poetry. In 1776, she sent Washington a poem that praised the generals leadership. In reply he told her that, were she ever in town, he would be happy to see a person so favoured by the Muses. Now here, now there, the roving  Fancy  flies, Till some lovd object strikes her wandring eyes, Whose silken fetters all the senses bind, And soft captivity involves the mind. Thomas Jefferson and Thomas Moore Irish poet Thomas Moore was unimpressed with President Jefferson when he met him in the early 1800s, influenced by his friend, the British Minister to the States. Moore unkindly described Jeffersons home as in a state of uncleanly desolation. But years later, when Jefferson read Moore’s poetry, he exclaimed, Why, this is the little man who satirized me so! Why, he is a poet after all! Moore became one of Jefferson’s favorite poets. I feel like one Who treads alone Some banquet-hall deserted, Whose lights are fled, Whose garlands dead, And all but he departed! John Quincy Adams and Christoph Martin Wieland Turns out sixth president John Quincy Adams fancied himself a bit of a poet. In 1816 he declared, Could I have chosen my own genius and condition, I would have made myself a great poet, though he reconciled that his own poetry was spell bound in the circle of mediocrity. He fared better in translation, attempting to translate one of his favorite poetsWielandfrom German. Adams did abandon the attempt to translate the epic poem Oberon when he came across what he felt was a better translation. As a result it went unpublished until 1940. Abraham Lincoln and Robert Burns Lincoln so admired the poetry of Scotsman Robert Burns, he actually declined making a toast to the poet at a banquet in Burns honor, saying, I cannot frame a toast to Burns. I can say nothing worthy of his generous heart and transcending genius. Thinking of what he has said, I can not say anything which seems worth saying. Lincoln committed many of Burns poems, like the one below, to memory. Ae night the storm the steeples rocked, Poor Labour sweet in sleep was locked, While burns, wi snawy wreeths upchoked, Wild-eddying swirl, Or thro the mining outlet bocked, Down headlong hurl. Harry S. Truman and Alfred, Lord Tennyson Of all of Tennysons poems, one struck a particular cord with President Truman, so much so that he carried a copy of Locksley Hall in his wallet from the time he graduated high school in 1901 onwards. The paper I copied it on kept wearing out, and I kept recopying it. I don’t know how many times, twenty or thirty, I expect, Truman reportedly told the journalist Merle Miller, adding that he had a lot more faith in poets than reporters. An excerpt of that same poem that meant so much to Truman: Love took up the glass of Time, and turnd it in his glowing hands; Every moment, lightly shaken, ran itself in golden sands. Love took up the harp of Life, and smote on all the chords with might; Smote the chord of Self, that, trembling, passd in music out of sight. John F. Kennedy and Robert Frost The words spoken at JFKs inauguration (Ask not what your country can do for you) werent the only infamous lines read out that day. On January 20th, 1961, Robert Frost became the first poet to read at a presidential inauguration. The poet planned on reading out a poem hed written especially for the occasion, Dedication, but as the bright afternoon sun bounced off of the freshly fallen snow surrounding the event, he found he couldnt read his own handwriting at the podium. The 86 year-old then recited The Gift Outright from memory instead. Such as we were we gave ourselves outright (The deed of gift was many deeds of war) To the land vaguely realizing westward, But still unstoried, artless, unenhanced, Such as she was, such as she would become. Jimmy Carter and Dylan Thomas Not only is Carter a fan of Dylan Thomas work, this former president is a great advocate for the Welsh poet. He was the impetus behind the plaque dedicated to Thomas in Westminster Abbeys Poets Corner, as well as  Dylan Thomas Centre, a museum dedicated to the poet, in Swansea, Wales. And you, my father, there on the sad height, Curse, bless, me now with your fierce tears, I pray, Do not go gentle into that good night. Rage, rage against the dying of the light. For five more presidents poetic tendencies, including President Obamas, head over to this  Poetry Foundation  article.

Choose any appropriate title ( ART MUSEUM) Assignment

Choose any appropriate title ( ART MUSEUM) - Assignment Example den collection of the Naà ¯ve American materials found in the Chase Fine Arts Center-present the continuing display of their artworks that are in the permanent collection. All the works in the museum covers the modern and contemporary arts providing an extensive overview of creative works from the year 1990 to the most current. All the objects emphasize on the artist works of persons living in the western half of the US. 3. Have a look at the ceramics cabinets 1 through 4 (on the 2nd floor.) What are the organizing principles for each cabinet? What common elements do the objects within each cabinet share and why have they been arranged in that way? In the second floor there are a number of mediums that are used in the museum are utilized. For instance, the piece called Flowers of fate is on display. Painting having a clock and mirror pieces that are well oil painted on a piece of wood. This piece of wood is centered on the idea of our daily experiences. For instance, the clock represents the different perspective of time and the light form above represent the accent of light in our life (Danilov, Victor,59 ) For this reason, the message brought about the piece that demonstrates our everyday experiences on the pieces of art. 4. Objects and items from the museum’s permanent collection are displayed in the gallery areas on the lower first floor. Identify three pieces of art each of which is an example of a distinct genre or style. For each painting/object explain what the genre/style is and why the piece fulfills the generic criteria. Marie Eccles Caine Foundation Gift Klompen has arranged in a different composition a exhibited the spaces and other locations in creative way. The most recent pyramid-like arrangement placed at the Nora Eccles Harrison Museum Art has a composition of 20n different compositions with various rhythms and tones. The world currently seems complex and fragile. This originates from fragile and temporary installation and continues with

Dissertation - Conclusion Example | Topics and Well Written Essays - 3000 words

- Conclusion - Dissertation Example The study adopted a qualitative approach through which both primary and secondary data were collected. Quality interview of one executive at the college was conducted and data from the students were collected through survey questionnaires. The role of the researcher was restricted to a participant observer. Secondary data has been obtained through extensive research on the academic libraries. The first objective was to evaluate the current international marketing strategy adopted by universities globally. The study finds that the education sector does not follow the traditional marketing framework. The students are different from customers and the HEIs are different from consumer products. The HE products are intangible which restrict the application of the marketing principles. Consequently the marketing mix and the targeting and positioning also differ. The marketing principle suggests that all marketing activities should be geared towards what the consumer wants. The consumer shou ld attain the different levels of benefits from the marketing efforts of the organization. Thus, the HEIs now go in for accreditation, which enhances the image of the institution. Students are more concerned with the image and reputation of the university and they seek reviews from past students before they make their decision. Relationship marketing has been adopted by many universities as consumers seek a closer relation with the institution they would be going to. Overseas seminars have been found to be an effective way to reach out to the consumers which also enables first-hand contact with the college authorities. The colleges should also distribute more of the prospectus with details of the standing of their past students. The prospectus could become an advertising medium and reach those nations and consumers who may never have heard of the college. The second objective was to evaluate the drivers of change in the current environment. Globalization, competition and marketizati on have altered the way academic institutions reach out to the students. Education is now a global, market-oriented, private industry and international mobility of students have driven change in the sector. Since the education sector adds to the GDP of most nations, governments are also changing their policies and procedures for this sector. Apart from adding to the GDP, the education sector also contributes in other ways to the nation’s growth. Singapore for instance, benefits from international competitiveness in innovativeness and technology. As competition increased and other nations stepped in, the UK authorities introduced scholarships for achieving higher levels of market share. Fees are steep in the UK and deter many students from enrolments. The private institutions do not have any cap on the fees the can charge and on the number of international students they can take in. This benefits the UK economy and hence government support should be forthcoming even for the pr ivate institutions. The curricula have been found to be lacking in practical experience although the universities claim that the teaching faculty is from the business world. However, circumstances such as these have forced the colleges to ensure that teachers have sufficient practical experience before they join an institution. The third objective was to determine the factors that influence the location decision in the field of tertiary education. Immigration formalities are lengthy, rigorous and time-consuming.

International economics--multinationalization of the firm,outsourcing Essay

International economics--multinationalization of the firm,outsourcing and intra industry trade on factor price equalization - Essay Example (Markusen and Venables) Over the years there has always been a conflict on defining these corporations in one way. One of the definitions declared Multinational enterprise as â€Å"An enterprise that engages in Foreign Direct Investment (FDI) and owns or controls value adding activities in more than one country†(Dunning and Lundan) The phenomenon of Globalization has affected the Multinationalization of firms a lot. Now that the products, services, and customers are not limited to one region, the companies are attracted to expand their operations globally in order to gain extra profits. The term outsourcing is relatively new compared to other literature of economics. Few decades ago, organizations believed to do everything by themselves. It was all part of value chain. However in the late 80’s the concept of outsourcing came into the market. Which was to outsource one part of the business to a third party.(Quinn) this step was considered necessary either to save costs or to make the overall operations more efficient. It was also viewed as a tool which could help an organization focus on the core business. (Feenstra and Hanson) Basic concept of outsourcing is to make a contract with another organization or supplier to become part of the value chain by providing a product/service to make operations of the organizations more effective and efficient. Intra industry trade is an interesting concept, which means trade of goods and service of a similar kind. In simple words it can be defined as exchange of similar products for import and export. The term is usually used in international trade and means when a country export and imports similar products and services at the same time. (Grubel and Lloyd) The concept is very interesting because according to scholars an explanation can’t be found for the idea. It is hard to say why countries export and import identical commodities. (Grimwade) Some researchers recommend that such trade is carried out